Hello.

I’m Fabrizio, a London-based Digital Product Designer with over a decade of experience creating intuitive and impactful solutions, primarily in the financial services sector.

With a unique blend of design and development expertise, I specialise in building scalable design systems that empower teams and accelerate development. My approach is rooted in empathy and human-centric principles, ensuring every product I design meets real user needs while maintaining a strong focus on usability and accessibility.

Abstract 3D yellow shapes floating on a yellow background

WORK ETHOS

I value a no-nonsense environment where direct communication and practicality are prioritised. I believe in doing meaningful work that makes a positive difference, and I'm eager to contribute my expertise and continue learning within a talented team.

Fab & Olivia

Brainstorming session, Fab and Olivia. 1 July 2021, London.

From Programming to Design, to Design Engineering.

I started in web development, but my curiosity about user interactions and intuitive design naturally led me to digital product design.

More than a decade ago, when I transitioned into product design, I quickly realised I couldn’t leave coding behind. I continued nurturing my frontend skills and built strong collaborations with development teams. Having a deep understanding of how interfaces are built helps me design with feasibility in mind—crafting scalable, user-friendly solutions rather than abstract visuals that are hard to implement.

This blend of design and engineering continues to shape how I work today, especially when it comes to building robust design systems and bridging the gap between design and development.

The books that inspired my journey:

Cover of the book 'Seductive Interaction Design' by Stephen P. Anderson, featuring a red horseshoe magnet and the tagline 'Creating playful, fun, and effective user experiences.'
Don't make me think by Steve Krug
Book cover of 'Emotional Design' by Don Norman, featuring a citrus fruit on a metal juicer against a black background.

Beyond Work

Being a dad to an adorable little girl—who means the world to me—has given me a bigger purpose in life.

As a proud Italian, I love making delicious pizza at home, and I’ll never say no to a good glass of wine (or two) with friends.

I also have a (healthy) obsession with sports, staying active with yoga, running, cycling, swimming, HIIT, and strength training nearly every day.

Design Philosophy

At the core of my work is a belief that good design should feel effortless.

Great design is collaborative, evidence-driven, and continuously refined.

By working closely with developers, stakeholders, and users, I create functional, and impactful solutions.

My Approach to Design

A strong focus on usability, systems thinking, and AI as an enabler, ensures technology works seamlessly for people.